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U.S. Department of Defense
Market Research & Studies
Website: Today's Military
Much of the information on the site appeals to a general audience curious about how the Military works, and some areas are aimed toward those who help with the decision to join the military, like parents and educators. A dedicated section for parents features videos of real-life military parents discussing their concerns and experiences. In addition, visitors can explore types of military opportunities, salary and benefit information, and information about each Service branch.
provides follow-up in the form of fulfillment and links to the service sites.
YouTube: Today's Military
The Today’s Military
features videos from our media library. Each gives viewers a peek into aspects of military life, from training to working to leisure activities. The channel is updated regularly, so there’s always something new for subscribers to see.
helps young adults plan their next steps in life by bringing together the most recently available information about colleges, careers and military service opportunities from the U.S. Departments of Commerce, Defense, Education and Labor. Its robust database displays comparison charts, graphs and detailed statistics in addition to useful articles and checklists. The site is positioned to increase awareness of the Military among young adults by allowing them to self-discover military careers and their benefits.
With so many young adults connecting on Instagram, the visible platform is an important channel for the
magazine audience. The
Instagram account features an inside look at the Service members from the magazine as they serve, work, and enjoy off-duty activities. Followers will find familiar scenes from the magazine, along with behind-the-scenes shots from the magazine’s reporters. Follow
magazine to provide high school students with an educational and personal glimpse into military life and the many employment opportunities available across all of the Armed Forces.
showcases engaging and informative articles to assist high school juniors and seniors in making career decisions. JAMRS, in concert with the Services’ recruiting commands, supplies all content and artwork for this publication.
magazine is distributed to approximately 98 percent of public high schools nationwide and 100 percent of DoD high schools worldwide.
Print Advertising: Calling/Answer
JAMRS’ campaign for Today’s Military®, “You Have a Calling, We Have an Answer,” was developed to help support the DOD’s efforts to preserve and enhance the nation’s all-volunteer force. The campaign helps to illustrate that the Military is a place where young adults can pursue their passions. The print ads demonstrate service members doing what they love through military service.
Online Banner Ads: Calling/Answer
JAMRS’ campaign for Today’s Military®, “You Have a Calling, We Have an Answer,” was developed to help support the DOD’s efforts to preserve and enhance the nation’s all-volunteer force. The campaign helps to illustrate that the Military is a place where young adults can pursue their passions. The banner ads feature service members doing what they love through military service, and they drive online traffic to Today’s Military.
Online Banner Ads: Adult Influencer
JAMRS’ campaign for Today’s Military®, “Their Tomorrow,” was created to promote consideration amongst adult influencers whose children or students have expressed interest in joining the military. The campaign demonstrates how young adults can lead fulfilling lives in today’s Military and how important a support network can be to their success. This multi-media campaign includes TV, social media, radio, digital radio and banner ads.
Website: Medicine and the Military
is a resource for students in high school, college or medical school, along with residents and licensed physicians, who are curious about serving as a physician in the Military. Whether they are looking for a way to finance their education, see the world or serve their country, this site can help visitors understand what to expect as a physician in the Military.
Medicine and the Military: Day in the Life
This series follows five military physicians for a full day as they interact with patients and meet their service requirements while also spending time with friends and family. The series appears on
, a resource for students in high school, college or medical school, along with residents and licensed physicians, who are curious about serving as a physician in the Military.
YouTube: Medicine and the Military
The Medicine and the Military
features videos from our “Day in the Life” series, which follows five military physicians for a full day as they interact with patients and meet their service requirements while also spending time with friends and family. Playlists focus on various topics that highlight the unique aspects of serving as a physician in the Military. These topics include medical research, training and development, and work–life balance.
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