JAMRS is the official DoD program for joint military advertising, market research & studies. One of JAMRS' objectives is to explore the perceptions, beliefs, and attitudes of American youth as they relate to joining the Military. Understanding these factors is critical to the success of sustaining an All-Volunteer Force and helps ensure recruiting efforts are directed in the most efficient and beneficial manner. Furthermore, multiple departments throughout the federal government rely on the research conducted by JAMRS, which is frequently reported to Congress. Our marketing communications programs help increase awareness and broaden people's understanding of Military Service as a career option. JAMRS' Recruiting Database serves as a foundation for the Services' outreach efforts.