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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Accountable to the President of the United States and to Congress, DHS focuses on protecting the American people and their homeland. The U.S. Coast Guard is one of the five armed forces of the United States and the only military organization within the Department of Homeland Security. The Coast Guard protects the maritime economy and the environment, defends our maritime borders, and saves those in peril.

OSD is responsible for policy development, planning, resource management, fiscal and program evaluation responsibilities, including JAMRS.

 

 

  • Overview
    As part of the Department of Defense, JAMRS engages in cooperative and interdependent partnerships with various government agencies.

MARKETING COMMUNICATIONS

Joint Advertising, Market Research & Studies (JAMRS) conducts marketing efforts to support awareness of and recruiting efforts for our All-Volunteer Force. To complement the marketing efforts of the individual Services, JAMRS encourages young people, their parents, and other adult influencers to consider the Military with an open mind. JAMRS' initiatives, which fall under the Today's Military, My Future, and Medicine and the Military brands, accomplish the following:

  • Provide general information about the Military
  • Address overall concerns that both young people and adult influencers may have about military service
  • Increase positive perceptions about the Military
  • Encourage potential recruits and their adult influencers to get in touch with recruiters

Created by JAMRS' advertising agency, MullenLowe, the campaigns consist of print, online advertising, direct marketing, TV, and public relations.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.