MARKET RESEARCH

JAMRS' research and study initiatives provide valuable insight for recruiting professionals. These projects explore the perceptions, beliefs, and attitudes of American youth, their likelihood to join the Military, their awareness of and reactions to military outreach efforts and advertising, and other variables that may be related to military recruiting. Understanding these factors is critical to the success of sustaining an All-Volunteer Force and helps ensure the Services' recruiting efforts are directed in the most efficient and beneficial manner.

Various agencies and branches of the U.S. government, including the departments of Defense and Homeland Security, use JAMRS' research findings. The departments of Labor and Education, as well as Congress, also use these findings in their reports. By understanding young adults' plans and aspirations, public officials can do a better job providing services and allocating resources.

JAMRS is currently conducting the following surveys:

  • Futures Survey: This biannual survey gathers information about young adults' education and career plans.
  • Influencer Poll: This quarterly survey furnishes the DoD with reliable metrics on adults who report influencing youth ages 12 to 24, including Likelihood to Recommend, that help the Services understand how the Adult Influencer Market impacts youths' consideration for military service.

For a look at some of JAMRS' findings, please click here.