2012 MEDIA SURVEY

2012 Media SurveyJAMRS is proud to announce the launch of the 2012 Media Survey. The purpose of this survey is to gather information about young adults' media habits and attitudes toward various forms of media.

In order to accomplish this, we are contacting a random sample of young adults ages 16 to 24 from the United States and asking them to complete a survey.

This survey will provide valuable information about media usage, habits, and attitudes of young adults, and the findings will be reported to Government personnel. By understanding young adults' media habits, U.S. Government Agencies will be able to use the results to aid in education and connecting with young people.

2012 Media Survey FAQs

  • How was I selected to receive the 2012 Survey?
    Your name and address were drawn randomly from a list of 16- to 24-year-olds in the United States.

  • I was not sent a survey, but I would be happy to complete one, and I think you should be interested in my opinion.
    We randomly selected young adults ages 16 to 24 from all across the nation to complete the survey in order to ensure we hear from a representative sample of this population in the United States. Sending copies of the survey to those who request a copy could bias the data toward those who are interested in the topic and make the results less meaningful.

  • I am the person listed on the survey materials, but can I give the survey to someone else I know who might be more interested?
    We would prefer that you complete the survey. This helps ensure that the findings remain representative of all 16- to 24-year-olds in the United States. By completing the survey, you can help us achieve this goal.

  • I doubt that you are interested in my opinion, since I am not really familiar with media. Should I complete the survey?
    Yes, we definitely want to hear from you. It is only by hearing about the different habits and attitudes of everyone in our sample that we can be sure that our findings reflect how people your age are really engaging with media.

  • A lot of questions refer to social media, and I do not use social media. Should I complete the survey?
    Yes, we definitely want to hear from you. It is only by hearing about the different habits and attitudes of everyone in our sample that we can be sure that our findings reflect how people your age are really using (or not using) all types of media — including social media.

    A lot of the questions refer to other types of media or opinions on social media in general, so you don't need to use social media to be able to answer the questions. We have built-in directions that ask you to skip the few questions that require use of social media to answer.

  • I received $2 with my survey. Do I have to return it if I decide not to complete the survey?
    No, the $2 is merely a small token to thank you for considering our request. Although we really need to hear your opinion, if you feel you just are not able to participate, please send the blank survey back in the postage paid envelope and keep the $2.

  • I received a postcard reminding me to complete the survey, but I can't find a copy to complete. Can another one be mailed to me?
    Yes, you can request another copy by sending an email to info@socialmediasurv.com or by calling (877) 418-6392 and your call will be returned.

  • I received a survey and have completed it, but the return envelope is missing. Can another one be mailed to me?
    Yes, you can request another envelope by sending an email to info@socialmediasurv.com or by calling (877) 418-6392. Or you can just mail your completed survey to:

    2012 Social Media Survey
    P.O. Box 42047
    Arlington, VA 22204-9047

  • In the survey, why is "Hispanic" separate from "Race"?
    The U.S. Census Bureau designates "Hispanic" as an ethnicity, not a race. It is important that we understand how the people who respond to our survey compare with those of the United States, as tracked by the Census Bureau. In order to be able to do this, we have to ask our race and ethnicity questions the same way as the Census Bureau.

  • How can I be sure that my privacy is protected?
    Your privacy is very important to us. We want to assure you that your responses to the survey will remain confidential and will only be reported in the form of group summaries.

  • I received a survey, but I am not between the ages of 16 and 24. What should I do?
    If you are not between the ages of 16 and 24, please let us know by returning the blank survey or a note in the postage-paid envelope.

  • I received a survey and I am between the ages of 16 and 24, but I would prefer not to participate. What should I do?
    Although we would prefer that you help us by taking a few minutes to share your experiences and opinions, we also want to assure you that your participation is voluntary. If for some reason you prefer not to respond, please let us know by returning the blank survey or a note in the postage-paid envelope.

  • In the survey, why am I being asked to provide my email address? Will I receive unwanted emails from your organization?
    We ask for your email address only if you wish to participate in surveys similar to this one in the future. If you provide us with your email, we will only send survey-related materials.

  • I received a survey, but I have a few questions before I decide to fill it out. Whom can I contact?
    If you have any questions about the survey items or the process itself, please feel free to email us at info@socialmediasurv.com or call us at (877) 418-6392 and your call will be returned.